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As some of its competitors had already captured telematics contracts from car manufacturers and service providers, our client was in danger of being excluded from a lucrative market. It needed to quickly develop a go-to market strategy in a new industry. |
Main issues |
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Telematics applications. |
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Market opportunities and entry. |
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Technology issues. |
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Competitors, customers and alliance partners. |
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We shared our knowledge with the client, identified the major salient features of the industry and developed a telematics strategy for them. |
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We discussed telematics applications, technologies and network requirements with the client. |
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A comprehensive analysis was done to develop the optimal strategy for the client to enter the market. |
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We evaluated several network architectures and go to market scenarios. |
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The client developed a deep understanding of this new industry. |
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They narrowed down the many technological and strategic alternatives to produce a go-to market strategy that balanced their short-term financial objectives and long-range strategic goals. |
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The client is now uniquely positioned as a carrier to enter the telematics industry based on the wireless network expertise of the inCode/client team. |
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