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                              As some of its competitors had already captured telematics contracts from car manufacturers and service providers, our client was in danger of being excluded from a lucrative market. It needed to quickly develop a go-to market strategy in a new industry. | 
                             
                            
                              |  Main issues | 
                             
                            
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                              Telematics applications. | 
                             
                            
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                              Market opportunities and entry. | 
                             
                            
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                              Technology issues. | 
                             
                            
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                              Competitors, customers and alliance partners. | 
                             
                            
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                              We shared our knowledge with the client, identified the major salient features of the industry and developed a telematics strategy for them. | 
                             
                            
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                              We discussed telematics applications, technologies and network requirements with the client. | 
                             
                            
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                              A comprehensive analysis was done to develop the optimal strategy for the client to enter the market. | 
                             
                            
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                              We evaluated several network architectures and go to market scenarios. | 
                             
                            
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                              The client developed a deep understanding of this new industry. | 
                             
                            
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                              They narrowed down the many technological and strategic alternatives to produce a go-to market strategy that balanced their short-term financial objectives and long-range strategic goals. | 
                             
                            
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                              The client is now uniquely positioned as a carrier to enter the telematics industry based on the wireless network expertise of the inCode/client team. | 
                             
                            
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